This is really IMPORTANT It is vital that enough people understand this and its implications so we can make CHANGES to the way we perceive, believe and act at individual, family, community and political levels. What Annie Leonard says is obvious, painfully so, but our systems of education, media and modes of public and interpersonal discourse do not facilitate our seeing or focusing on the wider picture, in fact there is a pressure to narrow our focus. So this very simple and clear exposition is something we should watch, think about, share and then act upon. An obvious first step would be to dramatically cut our consumption of stuff.